1-Healthy Eating Clarity, 5-New Kitchen Thinking, How to Be "Marketing-Wise", New Eating Culture
This post is part of a continuing series on Food Marketing Shenanigans that explores: How does it happen that when it comes to food, smart people are often not so very smart? It’s because we need a different kind of smarts to stay healthy in an unhealthy food...
5-New Kitchen Thinking, How to Be "Marketing-Wise"
A sales trainer was giving a talk recently where he asked a curious question. For coaches like me, he recommended asking new prospects, “Do you want the result or do you want the process?” To illustrate his point, he asked his audience, “Who here wants to get in...
1-Healthy Eating Clarity, How to Be "Marketing-Wise"
. . . or How to Be Smarter Than the Average Food Marketer Food marketers must smirk with glee at how handily they seduce the American consumer. “Americans are so gullible!” they must all be laughing in their cubicles. Fortunately for us, the Center for...
1-Healthy Eating Clarity, Uncategorized
Why is “athletic food” held in such unquestioned esteem? Why is it assumed that people who engage in athletic activity will and must eat energy bars and drinks? Why is sports “nutrition” mostly about performance enhancing combinations of...
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