How to Be “Marketing-Wise”

Convenience Foods Are Costly, But Can You Make Dinner without Them?

With grocery prices rising dramatically, convenience foods are an obvious cost-cutting target. But how can we make everyday meals without the convenience of ready-made and packaged foods? Three tricks of the trade: Strategic Substitution, Stretching and Simplifying.

Learning from Shoes

Seeing an article on hard-to-take-seriously shoe claims reminds me of all the food claims I see at the grocery store–and why it pays to be just as skeptical.

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